Artist x Brand
MAJOR Artistic Marketing
Artistic Marketing refers to the artistic transformation of marketing behavior, integrating artistic concepts into corporate marketing affairs. By cleverly grafting merchant products with art, leveraging the natural and powerful appeal of various art forms and content, we aim to impress consumers, generate cultural identity, and enhance product visibility and reputation in a harmonious and aesthetic atmosphere, thereby promoting product sales and brand awareness.
MAJOR Artistic Marketing “is a new type of service provided by the classical music company” Major Music “for related industries. It aims to leverage its rich artistic resources and experience, fully utilize the appeal and influence of wellknown talent agencies and outstanding music masters through creative and unique artistic creativity and methods, and take advantage of its artistic resources such as performance channels and media promotion to build a platform for brands that aspire to improve brand awareness, strengthen consumer systems, and establish customer trust. It provides artistic solutions for brands and their cooperating public relations and event companies, and jointly creates a unique artistic marketing plan.
Feature Projects
Hitachi PureAir Central Air-Conditioning System
Pure Realm · Luminé: Siqing Lu Urban Concert Series
A series of tailor-made city concerts integrating art, technology, and lifestyle aesthetics — a premium cultural experience that elevates brand image and sets a benchmark for cross-industry collaboration.
Wuhan / Chengdu / Shanghai / Shenzhen
2017 Future Science Prize Awards Ceremony
A Transcendent Symphony with Albert Einstein: Bridging Time and Space
A groundbreaking collaboration merging art and technology: scientists and virtuoso musicians performed together across virtual space, presenting a visionary cultural experience for a leading science award brand. The event received national media attention, including coverage by CCTV.
Van Cleef & Arpels
‘Sous les étoiles’ Collection Launch Event
Soprano Meigui Zhang performed beneath the desert night sky, in a breathtaking event that seamlessly combined a brand jewelry launch with a live classical concert — crafting an atmosphere of ultimate romance and earning widespread media attention.
FAW-Volkswagen
Tavendor Launch Event
Siqing Lu Performs Rock-Infused “Summer” from The Four Seasons In a bold cross-genre collaboration atop the ancient city wall of Xi’an, violinist Siqing Lu delivered a rock-inspired rendition of Summer from The Four Seasons, creating a powerful fusion of classical music and brand activation — a striking showcase of the brand’s spirit of innovation.
Hitachi PureAir Central Air-Conditioning System
Pure Realm · Luminé: Siqing Lu Urban Concert Series
A series of tailor-made city concerts integrating art, technology, and lifestyle aesthetics — a premium cultural experience that elevates brand image and sets a benchmark for cross-industry collaboration.
Wuhan / Chengdu / Shanghai / Shenzhen
2017 Future Science Prize Awards Ceremony
A Transcendent Symphony with Albert Einstein: Bridging Time and Space
A groundbreaking collaboration merging art and technology: scientists and virtuoso musicians performed together across virtual space, presenting a visionary cultural experience for a leading science award brand. The event received national media attention, including coverage by CCTV.
Van Cleef & Arpels
‘Sous les étoiles’ Collection Launch Event
Soprano Meigui Zhang performed beneath the desert night sky, in a breathtaking event that seamlessly combined a brand jewelry launch with a live classical concert — crafting an atmosphere of ultimate romance and earning widespread media attention.
FAW-Volkswagen
Tavendor Launch Event
Siqing Lu Performs Rock-Infused “Summer” from The Four Seasons In a bold cross-genre collaboration atop the ancient city wall of Xi’an, violinist Siqing Lu delivered a rock-inspired rendition of Summer from The Four Seasons, creating a powerful fusion of classical music and brand activation — a striking showcase of the brand’s spirit of innovation.