Beijing CBD Music Season
Music Festival
Music Inspires City
A New Urban Music Lifestyle
Overview
Beijing CBD Music Season is a signature urban cultural initiative co-presented by the Beijing Central Business District Administrative Committee, MISA Music, and Xiaoyao Music. Under the theme “Music Inspires City”, the program integrates music with architecture, culture, commerce, and community life to shape a vibrant and artistic CBD ecosystem.
By blending offline concerts, online livestreams, urban flash mobs, immersive art events, and digital twin platforms, the Music Season redefines music as a lifestyle—flowing through the city’s rhythm and everyday spaces.
Programmes
Flagship Performance
The Four Seasons of CBD Opening Concert with Siqing Lu & Major Ensemble
Held at the stunning banquet hall of Zhengda Center, this immersive classical concert officially opened the Music Season. Renowned violinist Siqing Lu performed Vivaldi’s The Four Seasons and beloved Chinese classics alongside the Major Ensemble. The concert also featured a full 3D visual design and was broadcast live across multiple national platforms.
Music in Everyday Spaces
Encounter & Preview Concert – Park Hyatt Beijing
International cellist Liwei Qin, pianist Jiajia Shi, and guitarist Junhong Kuang delivered a refined, intimate trio performance. Attended by multinational executives, the concert fostered cultural exchange and business dialogue in the post-pandemic era.
Music in Everyday Spaces
Surreal Soundscapes – Today Art Museum
In collaboration with the surrealist photography exhibition “Surreal Dream World of Erik Johansson”, MAJOR Young musicians curated a setlist tailored to the visuals. Music and art merged into a multisensory, immersive experience.
Music in Everyday Spaces
CBD in Motion – Short Film on Metro Line 14
Filmed in collaboration with Beijing Metro Line 14 and HK MTR, the short film featured musicians Shihua Liu (piano) and Pei Li (saxophone) performing across CBD commercial hubs. It promoted green transit and cultural engagement through public space music pop-ups.
Music in Everyday Spaces
A Cappella Flash Mob – CBD Coffee Youth Festival
In the city’s most popular coffee fair, a cappella groups surprised attendees with love-themed songs, transforming the caffeine-fueled marketplace into a spontaneous stage of joy and connection.
Music Meets Commerce
Street Pop-Up Concerts – Yixiong Zeng & Band
A pop-up band performance at Zhongjun World City introduced music into CBD’s commercial streets, combining artistic vibes with consumer engagement.
Music Meets Commerce
“New Sound” Concert – Jiaqi Liu (cello) & Shihua Liu (piano)
An intimate chamber concert held at King & Wood Mallesons Art Center encouraged white-collar workers to unwind and stay in CBD after work hours.
Music Meets Commerce
New Year’s Eve Jazz – Parkview Green
Partnering with local lifestyle landmarks, the Music Season hosted cheerful jazz performances to welcome the New Year and boost night economy.
Cultural Diplomacy through Music
2022 Global Mid-Autumn Celebration – Prince’s Mansion (Junwangfu)
Presented for over 80 foreign journalists, this traditional Chinese music concert.The program showcased the depth of Chinese music and fostered meaningful cross-cultural connections.
The Beijing CBD Choir
A community-driven music initiative
The Beijing CBD Choir brings together talented individuals from companies, buildings, and communities across the district. This participatory platform empowers everyday people to express, connect, and co-create through music.
Achievements & Future Vision